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Martina Ziefle
RWTH-Aachen University
Germany
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Brief Bio
Martina Ziefle is professor for Communication Science at RWTH Aachen University and head of the eHealth Research group at the Human Technology Centre at RWTH Aachen University. Martina Ziefle studied psychology at the universities of Göttingen and Würzburg, Germany, where she finished her studies with honors. From the University of Fribourg, Switzerland, she received her Ph.D. in psychology summa cum laude. After her habilitation at RWTH, in which she examined reading processes in electronic media, Martina Ziefle took up positions as assistant professor at the University of Münster and, subsequently, at the RWTH Aachen.
The research of Prof. Ziefle addresses the human factor in different technology types and using contexts. Technology acceptance decisively depends on the extent to which user diversity is considered and implemented in technological design. A special research focus is directed to the design of medical technologies. Here, the identification of users’ specific needs as well as affective barriers towards new technologies is essential in this sensitive field. In addition to teaching and directing research in HumTec, Prof. Ziefle leads various projects funded by industrial and public authorities, dealing with the interaction and communication of humans with technology. ... More >>